Wearable devices are a rare market segment that was continuously growing since its appearance. The market is usually divided into two parts: simple wearables (fitness trackers) and smartwatches. Normally, both parts are more or less successful. But all good things come to an end – according to the recent report from IDC, the sales of simple wearables or fitness trackers dropped for the first time.
IDC analysts as always confirm everything with numbers – the sales decreased by 1% compared to the same period last period. Although 1% doesn’t seem like a lot, this is the first case in history. At the same time, the sales of smartwatches skyrocketed by 61%. Experts explain such a boom with an increasing interest in sports and fashion from customers. The decrease in fitness tracker sales has other possible reasons – brands and consumers go for more advanced, complicated and more functional devices. Now, simple activity tracking doesn’t’ surprise anyone – people want more.
Overall, the Wearable Market market in 2017 had a rather successful time in Q2 – 26.2 million devices were shipped which is 10.3% more than last year. Among the leaders of the market, there are well-known names: Xiaomi, Apple, FitBit, Garmin, and so on. The first three are overwhelming leaders with small margins between them.
