There is a popular saying for a large percentage of businesses using online marketing which is “Don’t change a winning formula.” In the past, this used to be the case, where you had a ‘set’ strategy and if it worked, it worked. Nowadays, the rules online marketing are forever changing and that means that a strategy that might have worked for a business in the past, could now be damaging the potential of attracting new clients.
Google’s search engine is the most used and trusted in the world. The formula used in their algorithms are forever changing which can be detrimental to a company’s online marketing as it might lose positions in the ranks, so a company too must ‘go with the flow’ of change. Changing things might seem like a monumental task but it’s easy if you break it down into simple steps.
SEO (search engine optimization) is possibly a huge part of online marketing strategy for a business.
You are going to read some simple steps on how to increase the potential of your SEO in this article in order to benefit your business.
Press Releases/Keywords:
In simple terms, a press release is a ‘headline’. A short piece of text that grabs the attention of whoever sees it using the specific words (keywords) to highlight it. The trick in the past was to jam as many keywords as possible into the press release to gain the most search hits. However, Google’s algorithms can now detect ‘overuse’ of keywords within a press release which can lower the rank of your site. The search engine now prefers press releases with statements that seem coherent with the use of proper sentence structure. Press Releases are the principle function to link building which is the way other sites can be linked back to your own site which are known as external links.
Quality of Content:
Obviously when people are searching for things, they will judge the quality of the content in which they find. This includes things such as image, video and sound quality even the quality of the text. The content also must be linkable so that it is able to continually divert people to the site. Another consideration of quality can be site speed which can be determined by a few factors such as HTLM structure, the configuration of the server, etc.
Brand plugging:
In order to have a successful SEO, placing your business’ name and address on other websites is a major strategy to optimize your ranking. A prime place to place these are on local chamber of commerce websites. The idea behind this is because these websites are held in high regard for high quality. Leaving a link back to your site from these chamber of commerce sites will be an advantage to your online marketing strategy.
Structured Data:
Another commonly used title for this is Schema code. This highlights the valuable information that is posted on your website. It will showcase your various contact information. If you have any important events within your calendar year, it will highlight these too. Schema code in essence, embodies the content of your website and can relay the information needed to a user of a search engine who is looking for that specific information.
Blogs:
Keeping a weekly blog can be an effective way to improve your SEO results. The rules of blogging for SEO content are constantly changing so if you want to use this method, you must stay up-to-date with the latest blogging strategies.
So, these are some easy steps to increase your online marketing strategy. Some of these may take a little more time than others but all of these steps together will contribute to the growth of your business.
Florin A. is definitely an Online Advertising professional and blog writer who loves to explore the most recent trends in business, technological know-how and advertising and creates about a variety of articles.
