Automatic Content Recognition (ACR) Market – Global Forecast to 2027 –

DUBLIN–()–The “Global Automatic Content Recognition Market by Component, Content, Technology, Applications (Broadcast Monitoring and AD Targeting & Pricing), Deployment Mode, Organization Size, Vertical and Region – Global Forecast to 2027” report has been added to’s offering.

The automatic content recognition market is estimated to grow from USD 2.3 Billion in 2022 to USD 4.9 Billion by 2027, at a CAGR of 16.8%

The automatic content recognition market is expected to grow at a rapid pace due to the evolution of new technologies, and adoption and scaling of digital initiatives.

Automatic content recognition technology that analyses pixels on smart, internet-connected device screens to determine what information and advertisements people are viewing. It has the potential to make TV advertising less of a black box by revealing the true reach of advertisements, but it requires customer opt-in, which has slowed adoption.

The need for automatic content recognition solutions has risen dramatically across all countries as automatic content recognition technology becomes more integrated into smart phones and smart TVs.

The rising integration of ACR in smart TVs and second screen devices such as smartphones and wearables, as well as the increasing deployment of ACR technologies by media firms for applications such as broadcast monitoring and audience measurement, are the primary drivers of market expansion.

A golden age in TV entertainment technology has resulted in an explosion of TV viewing possibilities for the common consumer during the last decade.

The on premises segment to have the larger market size during the forecast period

Among deployment type, the on premises segment is estimated to grow with the larger market size during the forecast period. The increasing generation of data leads to various challenges for several organizations. These challenges include storage, privacy, and affordability.

The SMEs segment to hold higher CAGR during the forecast period

The adoption of Automatic content recognition and services among large enterprises is elevated as large enterprises use automatic content recognition solutions for specific use cases. They are challenged with the problematic assignment of fundamentally managing security because of the distinct nature of IT infrastructure, which is complicated in nature.

Among regions, Asia Pacific to hold highest CAGR during the forecast period

The need to improve and streamline business processes and support decision-making is driving the demand for automatic content recognition in the Asia Pacific. Hence, Automatic content recognition vendors in this region focus on innovations related to their product line. China, Japan, and India have displayed ample growth opportunities in the Automatic content recognition market.

Premium Insights

Rising Use of Smart Devices and Content Streaming Services to Boost Market Growth

Media & Entertainment Segment to Account for Largest Market Size During Forecast Period

Asia-Pacific to Account for Largest Market Share in 2022

Audience Segmentation & Measurement Segment and Media & Entertainment Vertical to Account for the Highest Shares in 2022

Market Overview and Industry Trends


Rising Use of Smart Devices and Content Streaming Services

Increase in Deployment of Automatic Content Recognition Technologies by Media & Entertainment Companies for Audience Measurement and Broadcast Monitoring

Increasing Penetration of Speech and Voice Recognition Technology in Smart Appliances

Need to Understand Consumer Behavior and the Growing Number of Hosted Automatic Content Recognition Solution Providers


Huge Investment in Technology Development Keeps Out Small Players

Data Security Concerns


Increase in Adoption of Ai, Ml, and Nlp Technologies

Evolving Concept of Contextual Advertising, Contextual Commerce, Enhanced Contextual Experiences, and Spoiler-Proof Social Feeds


Overcoming Loopholes in Automatic Content Recognition Technologies

Technological Challenges and Complexity of Devising Content Recognition Algorithms

Ownership and Privacy of Collected Data

Lack of Skilled Workforce

Cumulative Growth Analysis

Automatic Content Recognition: Evolution

Case Study Analysis

Media & Entertainment

Sony Tv Used Zapr to Engage with 2,000,000+ Smartphone Users

Endeavour Media Enhanced Their Customer Experience with Digimarc

IT & Telecommunication

Avantive Solutions Deployed Voicebase Enterprise Accelerator to Help Clients Automatically Identify Overall Agent Performance

Retail & Ecommerce

Britannia Opted Zapr to Reach Out to the Wider Audience and Generate a Powerful Brand Impression

Datalogic S.P.A Reduced Bar Code Scanning Time with Digimarc Solution


Cardekho Solved the Duplication Problem and Reached the Right Audiences Cost-Effectively with Zapr


Crafton Hills College (Chc) Enhanced Live Captioning with Verbit to Deliver Quality Education for Disabled Beings

University of Pittsburgh Enhanced Live Captioning with Verbit for Commencement Ceremonies Across 35 Countries

Healthcare & Life Sciences

Delta Dental Selected Voice Base’s Enterprise Accelerator to Streamline Its Call Center Operations

Consumer Electronics

Dell Bridged Offline Tv with Targeted Engagement Among Young Audiences

Government & Defense

Groundwork Ohio Provided Accessible Content to Its Community with Verbit’s Transcription

Supply/Value Chain Analysis

Technology Analysis

Ai and Automatic Content Recognition

Machine Learning and Automatic Content Recognition

Internet of Things and Automatic Content Recognition

Automatic Content Recognition and Natural Language Processing

Regulatory Implications

General Data Protection Regulation

Health Insurance Portability and Accountability Act

Payment Card Industry Data Security Standard

Sarbanes-Oxley Act of 2002

Soc 2 Type Ii Compliance

Iso/Iec 27001

The Gramm-Leach-Bliley Act

Company Profiles

Major Players






Other Players

Nuance Communications


Audible Magic


Kt Corporation

Kudelski Group





Mufin GmbH

SMEs and Startups

Beatgrid Media B.V.




Viscovery Pte Ltd

Zapr Media Labs






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