Here is brief review of the wearable market. A couple of days ago, Apple reported its revenues in Q2 2017. From the report we learned that the Cupertino company sold thirty million Apple Watches in these period of time. The number may seem quite massive but it wasn’t enough to become the leader of the wearable market.
This information came from the analysts of the consulting firm Strategy Analytics which compared the sales of two companies: Apple and Xiaomi. According to the study, in Q2 2017, Xiaomi managed to sell 3.7 million devices, while Apple accounted for only 2.8 million (3rd place). Between them was Fitbit with 3.4 million sold wearables.
The high demand for fitness trackers allowed Xiaomi to take more than 17% of the wearable market against 15% a year earlier. The analysts see two reasons in this success: the availability of proprietary equipment as well as the loss of Fitbit’s positions (its share fell by almost 50%).
As for Apple Watch, experts attribute their relatively weak sales to high price which doesn’t match their functionality. Some drawbacks of Apple Watch Series 2 may be fixed in the third version. Otherwise, experts say, Apple risks losing this market.