For the last 5 years, PC sales have been falling. In Q1 2017 there was a slight growth but it didn’t change the overall situation. The company Lenovo plans to bring the PC market “back to life”. Since Mike Abary became the vice-president of the company’s North America department, Lenovo has had a very successful period being the fastest growing brand during the last 7 quarters.
According to Abary, one of the reasons for success was implementing innovations. In this time, Lenovo introduced its first touchscreen laptop, a laptop with a 360-degree screen, and a Yoga laptop with a WQHD display. Apart from that, Lenovo is going to focus on the gaming industry. Gaming laptops and 2-in-1 were the only segments that showed growth on the PC market and Lenovo will use that, Abary says.
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The company is looking other directions as well. In June, the world will see Lenovo Smart Assitant – a smart speaker integrated with Amazon Alexa. Besides, Lenovo is working on an AR-headset based on the Windows Mixed Reality platform. This device comes out in August.
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