A couple of days ago Apple CEO Tim Cook and Chief Financial Officer Luca Maestri reported the results for the fiscal Q1 of 2017. This period includes the calendar Q4 of 2016 and the holidays, so sales and revenue for Apple were pretty high. Here are the main statements and results that were announced during the event:
- The overall revenue of the company was record-breaking – $78.4 bill. Net income was bit lower compared to Q1 of 2016 ($17.9 bill. to $18.4 bill.);
- The main revenue sources were iPhones (69%), MacOS devices (9%), services (9%), and so on;
- Speaking of mobile devices, iPhones boasted a huge improvement – 78 mill. sold items made them the most important income source for Apple. By the way, customers preferred iPhone 7 to other models;
- iPads are losing their popularity – 13 mill. sold. That’s 4 million fewer than in Q1 of 2016. However, Tim Cook assured the audience that Apple will turn the situation around in 2017;
- MacOS devices remained at the same level – 5.3 mill. sold devices;
- According to Cook, there were record-breaking results on the smartwatch market but Apple CEO hasn’t provided exact sales numbers;
- Apple services brought the company $7.2 bill. – that’s a boost compared to the same period in 2016.
In short, Apple had a quite successful Q1 of 2017. Hopefully, this year brings the company even more occasions to be happy about.