AirPods Took the Biggest Market Share

When Apple released their iPhone 7 without a headphone jack, it became obvious that wireless headphones would become a bestseller. And that’s exactly what happened. What’s more, despite all delays, Apple’s own AirPods turned out to be quite popular. The consulting company Slice Intelligence actually analysed the data from a few retail chains and came to the conclusion that as of late 2016-early 2017, AirPods are the most popular wireless headphones model with the 26% market share.

The report from Slice Intelligence says that 75% of all headphones, sold over the Internet in December, were wireless. This is a considerable increase, compared to the last year when wireless headphones didn’t even have 50%. The tendency is easily explained – the popularity of iPhone 7 and 7 Plus caused other companies, like Samsung, HTC and others, to come up with their jack-free smartphones. Undisputed leaders of this market are obviously AirPods and Beats.

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Another interesting detail stemming from the report concerns gender preferences. According to the same analysts, men are keener on buying AirPods – 85% of the buyers were male. Of course, AirPods attracted the most attention from young people under 30 years old. However, customer satisfaction information varies a lot. Not everyone is happy with the Apple’s headphones but it’s still early to make firm conclusions. Experts say that we’ll have to wait more and then estimate the success or failure of AirPods.

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